Privacy Policy

This privacy notice tells you what to expect us to do with your personal information.

• Contact details
• What information we collect, use, and why
• Lawful bases and data protection rights
• Where we get personal information from
• How long we keep information
• Who we share information with
• Cookie Policy
• How to complain

Contact Details

Email: hello@lineahq.com

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

• Names and contact details
• Addresses
• Date of birth
• Purchase or account history
• Payment details (including card or bank information for transfers and direct debits)
• Health information (including dietary requirements, allergies and health conditions)
• Account information
• Information relating to loyalty programmes
• Website user information (including user journeys and cookie tracking)
• Identification documents (where necessary for proof of age verification) Information relating to compliments or complaints

We collect or use the following information for the operation of customer accounts and guarantees:

• Names and contact details
• Addresses
• Payment details (including card or bank information for transfers and direct debits)
• Purchase history
• Account information, including registration details Marketing preferences

We collect or use the following information for service updates or marketing purposes:

• Names and contact details
• Addresses
• Marketing preferences
• Location data
• Purchase or viewing history
• IP addresses
• Website and app user journey information
• Records of consent, where appropriate

We collect or use the following information for market or customer research:

• Names and contact details
• Addresses
• Location data
• Purchase or viewing history
• IP addresses
• Website and app user journey information
• Records of consent, where appropriate

We collect or use the following information for recruitment purposes:

• Contact details (eg name, address, telephone number or personal email address)
• Date of birth
• National Insurance number
• Copies of passports or other photo ID
• Employment history (eg job application, employment references or secondary employment)
• Education history (eg qualifications)
• CV
• Right to work information

We collect or use the following personal information for dealing with queries, complaints, security, safety or claims:

• Names and contact details
• Address
• Payment details
• Account information
• Purchase or service history
• Video recordings of public areas
• Video recordings of private or staff only areas
• Witness statements and contact details
• Relevant information from previous investigations
• Customer or client accounts and records
• Financial transaction information
• Information relating to health and safety
• Correspondence

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website. Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
• Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
• Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.

If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

• Performance of a contract - we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:

• Legitimate Interest - we’re collecting or using the information because it benefits the person, our organisation or someone else, without causing an undue risk of harm to anyone. In this case, in order to facilitate the operation of customer accounts and guarantees.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
• Legitimate Interest - we’re collecting or using the information because it benefits the person, our organisation or someone else, without causing an undue risk of harm to anyone.

Our lawful bases for collecting or using personal information for research or archiving purposes are:

• Legitimate Interest - we’re collecting or using the information because it benefits the person, our organisation or someone else, without causing an undue risk of harm to anyone.

Our lawful bases for collecting or using personal information for recruitment purposes are:

• Performance of a contract - we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
• Legitimate Interest - we’re collecting or using the information because it benefits the person, our organisation or someone else, without causing an undue risk of harm to anyone.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

• Legitimate Interest - we’re collecting or using the information because it benefits the person, our organisation or someone else, without causing an undue risk of harm to anyone.
• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Where we get personal information from

• Directly from you
• CCTV footage or other recordings
• Health care providers
• Insurance companies
• Publicly available sources
• Market research organisations
• Providers of marketing lists and other personal information
• Suppliers and service providers
• Information collected through cookies, pixel tags and other technologies

How long we keep information

We will keep your personal information for as long as we need to hold it for the purpose for which we possess it.

Who we share information with

• Data processors
• Sevenrooms
This data processor does the following activities for us: Handles reservations and collects data about guests who book through their platform.
• Harri
This data processor does the following activities for us: Manages and stores our HR records
• Tateside
This data processor does the following activities for us: Hosting our IT management systems
• Joint Controller
We have a joint controller relationship with Sevenrooms. We process your personal information with that joint controller for the following reason: For email marketing purposes though Sevenrooms. Their privacy policy can be found here: https://sevenrooms.com/privacy-policy/

Others we share personal information with

• Insurance companies
• Health care providers
• Organisations we need to share information with for safeguarding reasons
• Professional or legal advisors
• Financial or fraud investigation authorities
• Relevant regulatory authorities
• External auditors or inspectors
• Professional consultants
• Organisations we’re legally obliged to share personal information with
• Emergency services
• Publicly on our website, social media or other marketing and information media
• Suppliers and service providers
• Other relevant third parties

Cookie Policy

When you visit our website, www.lineahq.com, we may store some information (commonly known as ‘Cookies’ on your device or computer). Cookies are small text files that are placed on your device by websites that you visit. They allow a web server to transfer data to a device for record keeping and other purposes. Cookies are used to, among other things, improve and personalise your online browsing and shopping experience, for our direct marketing communications and for online tracking purposes.

For more information about cookies, please visit http://www.allaboutcookies.org. Under UK data protection laws, cookies are personal information. Accordingly, please also refer to the above sections of our privacy notice, which set out more information about how we use personal information.

If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to decline the use of cookies. Please note that our “Essential” Cookies are required for our website to work and therefore you cannot opt-out of these cookies via our cookie controls (although, as noted above, your browser settings may allow you to block all cookies). For all Cookies that are not “Essential” you can reject their use using the landing cookie banner on our homepage. If you choose to decline cookies, some or all of the features, functionality and promotions available through our website may not be available to you.

In conjunction with Cookies, we may use third-party services, such as Google Analytics. Such services use cookies and similar technologies to analyse, for example, how visitors use the website. Such services may also collect information about visitors’ use of other websites or other online resources. For more information about Google Analytics, including how to opt out, visit https://tools.google.com/dlpage/gaoptout.

Types of Cookies we use:

• Essential cookies
• Preferences and functionality cookies (optional)
• Analytics and third-party analytics cookies (optional)
• Tracking pixel tags and other similar technologies (optional)
• Other technologies (optional)

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address: Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF Helpline number: 0303 123 1113 Website: https://www.ico.org.uk/make-a-complaint

Linea HO Ltd Address: Linea HO Ltd 8 - 10 South Street Epsom Surrey KT18 7PF

Last updated 28 January 2025